Why Are Referrals So Good?

I heard a fascinating story recently at a dinner party that perfectly illustrates why. I met a friend of a friend who runs a decorating business, and his frustration was obvious as he was enduring a slow start to the year – the phone had just stopped ringing.  I asked him what he was doing to promote his business. He’d printed several thousand leaflets and dropped them through letterboxes all around his local area. I asked him how many calls he’d received. From all that effort, he’d received just one call to quote! However, as it happened, that one call [...]